What Duda Melzer Believes Is Necessary To Succeed In Family Business
It’s fairly common that large corporations, particularly in the broadcasting and media business in Brazil are owned by affluent families, and Grupo RBS is no exception to this. Grupo RBS is now mostly run by Eduardo Sirotsky Melzer, more commonly known as Duda Melzer. He’s the third person in the Sirotsky family line to become CEO, but Duda Melzer didn’t simply ascend to this position without earning his pedigree. He attended some of the world’s top schools, including Harvard where he received his MBA, and in an interview on Family Business he explained that future executives of this company will need to follow a similar path to show they’re committed to upholding Grupo RBS’s excellence in production.
In a report by Acaert, Duda Melzer was born in 1972 and from the outset he became interested in the family business. His first term of schooling came from the Pontifical Catholic University of Rio Grande do Sul, and then four years later he completed his master’s at Harvard’s business school. The first companies he worked for included Sweet Way and Booz Allen & Hamilton. He was actually CEO of another media production company based in the US known as Boxtop Media before he came home to Grupo RBS. More details can be found on Crunchbase.
Melzer joined the domestic division of Grupo RBS in 2004, and gradually he moved up to other positions in market and business development, and then he became a vice president in 2010. He officially became president and CEO when his uncle stepped down from his chair in 2012. He earned recognition from the Cambridge Family Institute for his role at Grupo RBS in their Family Enterprise. In addition to managing the media conglomerates at his family’s company, Duda Melzer is also a venture capital investor and owner of e.Bricks Ventures which supports primarily tech startup companies based both in Brazil and the US.