Lime Crime: From the Beginning

Lime Crime is a cosmetics brand founded by CEO Doe Deere and was launched by Deere in 2008. Deere is Russian born and immigrated to the United States as a child. She now lives in New York City, where Lime Crime‘s headquarters is located. Deere started out as a clothing designer and was having a hard time finding makeup bright enough to compliment her vibrantly colored clothing ensembles. That is when she decided to create her own unique and energetic line of makeup and thus the company Lime Crime began its exciting journey into the world of cosmetics.

Product History

The first product to be created by Lime Crime was the Unicorn Lipsticks collection which features unique, never before seen lip colors. Unicorn Lipsticks have been called “radical” and “artistic” and were the first lipsticks to come in colors like green and shades of silver and blue. In 2012, the Velvetines were introduced which were another industry first in that they were an entire line of liquid-to-matte lipsticks. Now four years later, liquid matte lipsticks can be found in virtually every brand of cosmetics from drug store brands to high end lines.

Company Philosophy

Founder and CEO Doe Deere is a young female entrepreneur who has been inspiring and encouraging other creative women to follow their dreams just as she has. Many women have followed in her footsteps and started their own small businesses in the same way that Deere has. Deere takes a very active role in the production of all Lime Crime cosmetics as well as in the industry as a strong female leader.

Product Info

As a company, and echoed on their Facebook, Lime Crime has pledged to make all of their products Vegan friendly and 100% cruelty free. Nothing is ever animal tested and all ingredients used are natural and from sustainable sources. The packaging is as unique and creative as the products and they smell like cake. It just doesn’t get any better than that.  Follow their journey on the official Lime Crime blog.