Category: Ad Agency

Lori Senecal has all things set as she retires at the end of the year (2017)

The transition from one chief executive officer (CEO) to another is one of the most critical processes in any organization. A smooth transition is vital in maintaining the confidence of the company’s customers, employees, investors, and business partners. It also gives the incoming CEO a solid platform to move the organization forward. Put simply, a carefully executed succession plan is the cornerstone of any successful transition plan in an organization.

One CEO who understands the value of a carefully designed transition plan is Lori Senecal, the CEO of CP+B Global. With her tenure expected to expire at the end of the year, Lori Senecal already has a solid plan for the company’s transition process. Senecal is taking her time to make thoughtful decisions about the new leadership structure of CP+B, and she will be ready to step down smoothly at the end of the year.

In line with the transition plan, the company recently elevated Danielle Aldrich to the CP+B West’s President Position. CP+B West include CP+B Los Angeles and CP+B Boulders, and Aldrich previously served as a co-managing director of the latter.

Senecal’s History at CP+B

According to Campaignlive, Senecal assumed the role of global CEO of the CP+B in March 2015. Before this, Senecal had served as the CEO and president of MDC Partners Network. Senecal is applauded for making CP+B a global agency from a nimble start. One of the greatest highlights of the company under Senecal’s tenure was landing the American Airlines deal in October 2015. Under the competent leadership of Senecal, CP+B was able to snag the deal from TM Advertising Company, which had been working with American Airlines for over two decades.

About Lori Senecal

Lori Senecal is the current Global CEO of CP+B, where she coordinates the company’s 10 international offices and oversees the agency’s continued growth and development. Before joining Cp+B agency, Lori Senecal served as the CEO and the Global Chairperson of KBS and the president of McCann Erickson’s flagship New York office. Lori has also served as McCann Worldgroup’s Global Chief Innovation Officer. Follow her Twitter page

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Advertising in Brazil

The economy in Brazil is changing rapidly. For many years, economic growth was low. However, the economy has recently started to grow again. Many companies are looking for ways to grow their customer base. Advertising is one of the best ways to accomplish this goal and learn more about Borghi.

José Henrique Borghi is a leading mind in advertising today. With his work at Mullen Lowe, he has helped people across the country reach their goals in business and more information click here.


Early Career

Starting out in the advertising industry is not easy. However, José Henrique Borghi had a dream and a plan to help other people in this field. He learned all of the techniques for advertising, and he even took some college classes to get an advantage over others.

With his first job, José Henrique Borghi had to do a lot of work helping others. However, he quickly developed a positive reputation for having a mind for business.

Business owners all over the country now come to him for advertising advice. Brazil is a country that has a diverse population. With this diversity, it is difficult to conduct advertising in many areas. José Henrique Borghi tries to come up with plans to help people reach their intended audiences and Borghi’s lacrosse camp.


Future Plans

The future is bright for José Henrique Borghi. He is excited about working for Mullen Lowe, and he is involved in a lot of major advertising projects. José Henrique Borghi wants to help as many companies as possible with their advertising goals. He strongly believes that companies can reach their financial goals through better advertising and marketing.

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