Honey Birdette Famous Australian Lingerie Brand Launches Dedicated E-Commerce Site for the United States


The fashion market is ever evolving and changing, and the demand in the fashion market is never going to stop. As the fashion trend changes, different companies try to fill the void by delivering customers just the kind of fashionable apparel they are looking for. One of the fashion genre that has an evergreen market is lingerie. The demand for lingerie market would never die down and as the fashion industry evolves, so does the design and concept of lingerie as well. One of the companies in this regard that become hugely famous in the lingerie industry is the Australian based Honey Birdette.

It is a lingerie brand that was started in the year 2006 by entrepreneur Eloise Monaghan. The company has a well-established market in Australia and even has 55 retail stores spread through the length and breadth of the country. The company has been experiencing heavy sales order from the overseas market as well, including the United States and the United Kingdom. Honey Birdette started its first boutique in the United Kingdom at Covent Garden in London and planned to open around 40 stores across the United Kingdom by the end of 2018.

In a recent move, Honey Birdette launched an e-commerce website in the United States. The move came after the company experienced a substantial surge in sales by over 374 percent in the United States. It compelled the company to take the US market seriously and ensure that the hold on the market is kept. Launching an e-commerce market specific to the United States would help the company to deliver products faster to the customers and also provide them with an extended range of products that were previously unserviceable. Honey Birdette has extensive expansion plans for the future, but the founder of the firm wants to take one step at a time to ensure consistency in delivering quality products and customer service.



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