FreedomPop’s Plan Involves Winning Over Spain With WhatsApp
FreedomPop is a mobile phone provider with a unique business model. They’re a mobile virtual network operator (MVNO) that started out in Los Angeles back in 2011. While there are many low-priced carriers already, FreedomPop took the idea of value even further and started offering a basic mobile service completely free. Those who sign up for their service receive 200 minutes of talk time, 200 MB of data and 200 text messages per month at no cost. This isn’t a limited-time promotion or free trial offer, but rather the introductory plan that the company provides to all subscribers. Those who want more can upgrade their service to one of their paid plans.
The company has successfully rolled out its service in the United States, before expanding overseas to the UK market back in September. According to a VentureBeat report, they now have a grand plan to expand to Spain, which is part of their overall strategy to bring their innovative mobile service to the rest of the world.
While offering basic mobile service at no charge is definitely something unique in the industry, the company has something even more special planned for Spanish mobile users. They will be providing zero-rated access to WhatsApp, a highly popular messaging app now owned by the world’s most famous social media brand, Facebook. Zero-rated means that users will not have any data usage deducted from their plan when they use WhatsApp to communicate. As the WhatsApp service is used by more than 1 billion people around the world, giving mobile subscribers the chance to access it completely free enables them to stay in touch with those they care about without worrying about data usage.
What some may see as even more surprising is that FreedomPop has opted to promote the use of WhatsApp in a completely organic way, without entering into any type of formal partnership or business deal with the app’s developers or Facebook. Those who wish to find out more about FreedomPop’s grand plan can take a look at the VentureBeat article about them.
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