Fabletics: A Unique Shopping Experience
One brand of athleisure that has really taken off and found great success is a company called Fabletics. You may be wondering what athleisure is- it’s simply incorporating athletic wear into your everyday style for added comfort. Athleisure is a very versatile type of clothing- you can pair it with other types of clothing to create that perfect fashion statement. For example, yoga pants matched with a moto jacket can create an on-the-go or a night out look. Fabletics is not only a popular company, but it is a unique one. The way that they go about selling is quite interesting- you can subscribe to fabletics.com and they will send you athleisure clothing once per month. The price will always remain the same and you can add to your wardrobe gradually, while indulging in your favorite style at a price that won’t empty out your wallet. This past year, Fabletics has found ways to add a different element of shopping with them.
Fabletics – Mall of America
Though they are known for solely selling online, Fabletics decided that by adding a few retail stores, it could really help grow their customer base. Customers could now go into the store and try things on so that they can see the true quality Fabletics has to offer. Not only that, but they can try on different styles and feel the soft materials they are known for. This is great way for people to decide that Fabletics is, indeed, worth it and then they will go home and subscribe for that discounted, fixed price. While they have gained a ton more subscribers, they now have retail customers as well. It has really opened up new doors of success for Fabletics. Since the plan went so well, they are planning to open up more stores within the United States this year. Fabletics will soon be seen everywhere across America if their success keeps going in this wonderful direction. They are going to rake in about two hundred and fifty million by the end of 2016, and with athleisure being an ongoing strong trend, they are likely to keep rising.
Learn more about Fabletics: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/