Chris Burch Turned Remote Island Into Acclaimed Resort

Billionaire Chris Burch is the CEO and founder of Burch Creative Capital. Burch is also well known for his role in cofounding the luxury clothing brand, Tory Burch. He’s a serial entrepreneur and has helped with the growth of more than 50 new companies. Burch Creative Capital is involved with the further development in retail, home and lifestyle, organic foods, apparel, and technology with companies like Chubbies, Blink Health, Brad’s Raw Foods, Little Duck Organics, and many others.

Recently, Chris Burch was featured in an article in Wings Journal by Svilen Petrov titled “The Rundown: Billionaire Chris Burch’s Sumba Island Overhaul.” The article focused on how Burch turned a remote Indonesian island called Sumba into one of the most popular tropical beach destination in the world.

Sumba was once a remote and hard to reach Indonesian island that attracted surfers and few tourists. Burch, however, recognized the potential of the island to be something bigger. In 2015, Burch opened his brain child, the five-star resort on Sumba called Nihi. The island has transformed and now has a resort that was named the “#1 Hotel in the World” for two consecutive years by Travel + Leisure Magazine.

Sumba is large island at over 4000 square miles and with a population of 600,000. The island still has a strong Indonesian culture so visitors can have a truly authentic experience, something that is hard to come by at popular tourist destinations. The resort is on a renowned beach, Nihiwatu Beach, has white colored sands and some of the best views on the island.

When Chris Burch visited the island, he was impressed with its beauty but the remoteness made him hesitate.

“I really didn’t get it at first,” he said referring to how the island is in the middle of nowhere. “The island is one of the most backward places in the world. But it is just so beautiful,” Burch said when talking to Wings Journal.

The resort was a large investment at $30 million. The villas have an authentic feel and are made according to local customs, while still maintaining luxury.

Burch, entrepreneur and billionaire, opened one of the world’s best resorts in remote Indonesia and the only thing longer than the flight there is the waiting list to get a reservation!

Keep up with Burch, follow him on Instagram


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