The cosmetics industry is filled with companies and colors that have been around for decades or even centuries. Some of the most popular names in the field are on the tips of tongues around the world, but all these companies offer the same dark colors that create the standard smoky eye. The smoke eye is not the default look at Lime Crime, and Doe Deere is the founder who looked beyond dark colors to a brighter future. This article explains how Doe Deere took her cosmetics line international using only the Internet and a bright palette.
#1: Her Palette Is Beaming
The palette that Doe has created for Lime Crime began when she was selling her cosmetics on eBay. Her eBay store was very successful because her customers were buying colors they could not find anywhere else. She does have a lime green on her palette, but she has many other bright colors that ladies may like more. Her decision to create a bright palette helped her stand out from the crowd, and she stayed online in favor of a modern business plan.
#2: She Is Technology Guru
Doe Deere has created an online empire that is supported by the online sales of her cosmetics. She does not have sales ladies going around to sell her products, and she does not have counters at department stores. Doe uses only the Internet and digital marketing to grow her business. She is a prime example of a woman using the Internet to make a new life for herself, and her technology savvy has increased sales over the years.
#3: Her Cosmetics Feel Homemade
Doe is capable of creating all her cosmetics by hand, and she has posted videos online of her creations. People who do not believe in Doe’s natural talent may watch the videos for themselves, and she has a factory creating cosmetics that feel homemade. This homemade feel makes her line feel much more genuine, and her genuine attitude about the cosmetics world makes her appealing.
#4: The Alternative Crowd Is Fulfilled
The alternative crowd is looking for vegan products or products that are not tested on animals. Doe has created a line that has many vegan products, and she is rolling out new vegan products every year. The whole line will be vegan before long, and Doe is committed to making her line accessible to as many people as possible.
Lime Crime has become a lifestyle choice for many women, and Doe Deere believes that she can use her prowess online to outpace some of the largest cosmetics companies in the world. Her philosophy makes her company intriguing to women who love bright colors, and she is taking on the traditional cosmetics companies head-on.