Category: Beauty and Fashion

Evolution of Smooth: How One Brand Rose to the Top of Their Industry in Just Seven Years

Evolution of Smooth, or EOS lip balm as is perhaps the more familiar name, shook up the lip balm industry just seven years ago when they burst onto the scene with their now-iconic pastel orbs of lip balm.

The industry is over a 100 years old, and almost nothing in it has changed. The common little tubes that most lip balm comes in (think brands like Chapstick) are much the same as they always have been as is the fairly unisex way those brands markets their products.

EOS knew that the industry was due for a shakeup, a driving force in their ideas and decisions before launching their product line, which is now second in sales only to Burt’s Bees. But how exactly did EOS manage to rise to the top so quickly?

A large part of their strategy revolved around designing an innovative product unlike anything else available on the market, which led to the creation of the little egg-shaped containers. Designed to stimulate all five senses, the containers come in a variety of appealing colors as well as unique flavors and scents.

Another key piece of their strategy was determining a demographic. Unlike other lip balm brands, finding a demo to target has been instrumental in their success. Women are the primary purchasers of lip balm and yet, most companies choose a unisex approach. This left a wide-open door for EOS lip balm when they chose to connect with millennial women in order to sell their product.

Getting into Lucky Vitamin stores proved a slight roadblock, however; initially, no companies wanted to carry the products, but eventually EOS found a buyer – and found their way into celebrities’ handbags, beauty magazines, and girls’ bags everywhere.

Read more about Evolution of Smooth and their success story in their exclusive interview with Fast Company here.

For more info, visit the EOS Facebook page and website at https://evolutionofsmooth.com/.

Wen By Chaz For Your Hair

There are many reasons why hair care is so important to women. They want to look great all the time. If it is for personal reasons to attract a man, or for a job interview, hair is important, and it does matter what you look like. When you want to look your best, you need a product that will work for you. This is why you should use Wen By Chaz.

Wen By Chaz

WEN is a product that is made specifically to use all at once. It is a shampoo and conditioner. It also works on all hair types. You will begin to see the change in your hair. By using Wen By Chaz, you will have the confidence that you desire to.

Wen By Chaz Make Sense

For you, hair is important, and with Wen By Chaz, yours will look great. A reasonable amount of money is all you spend when you use Wen By Chaz because you just need to buy one product. It is a great way to take care of your hair needs.

After you use Wen By Chaz, you will feel more confident in everything that you do. You will want to go out on that big date, or try out for your promotion at work. It makes such a difference to have nice looking hair, and Wen By Chaz will make it look great. Wen is Sephora available and can also be ordered online from the Guthy-Renker website.

Twitter account: https://twitter.com/wenhaircare

Doe Deere and Lime Crime Equal Prettiest and Wildest Makeup Palettes on Planet

If you’re into makeup, the kind that breaks all the rules and allows you to define your own sense of beauty, then you know about Lime Crime.

The brand happens to be wildly popular these days, because it’s fantastical, freeing and beautifully pigmented. Makeup lovers can thank Doe Deere for Lime Crime’s uniqueness. The young, Russian-born businesswoman launched the brand in 2008, because she wanted vivid cosmetics in her life and couldn’t find much of any, even in the great big metropolis of New York City. So, she began her own cruelty-free line and never gave up her dream, hoping that someone out there would connect with her beauty mission.

Doe Deere could not have possibly imagined what then took place. Young women around the globe became drawn to her brand, and young men, too. They fell in love with the radically colored cosmetics and began posting selfies to her social media pages to offer inspiring Lime Crime works of art. Doe Deere adores her many fans and enjoys interacting often with the makeup-obsessed.

Lime Crime features quality-made lipsticks, eye shadows and eye liners in gorgeous, bold and bizarrely colored palettes. Doe Deere loves unusual shades like Cement, Peacock and Squash lipsticks. These are colors that always turn heads, make fashion and beauty statements and go beyond the norm.

Her fans are not the only ones who have taken notice of Lime Crime and its enterprising founder. Galore mag revealed that Doe Deere is rubbing elbows with other successful female businesswomen. Doe Deere has made the list of Self-Made magazine’s Top Inspiring Women Entrepreneurs and appears on its cover, posing with giants like Suze Orman and Arianna Huffington. That moment practically left Doe Deere breathless, because she had arrived on the world stage in a major way.

Doe Deere is everywhere these days and maintains a large presence on Instagram. Her brand has grown like wildfire; at the moment, Lime Crime’s Instagram boasts more than 2.3 million followers. The Instagram page is vividly gorgeous in full bloom, displaying a colorful resume of her makeup palettes on many faces, features and in product images.

Doe Deere is aware that her competitors are trying to dupe her cosmetics brand, by including bold, bright lipsticks in their new line-ups. That’s okay, Doe Deere is too busy creating her next new palettes and doesn’t have time to notice. She’s concentrating on her Heavy Metals lipsticks and SuperFoils eye shadows.

Doe Deere Lime Crime

Check out Doe Deere’s newest makeup trends

Lime Crime: From the Beginning

Lime Crime is a cosmetics brand founded by CEO Doe Deere and was launched by Deere in 2008. Deere is Russian born and immigrated to the United States as a child. She now lives in New York City, where Lime Crime‘s headquarters is located. Deere started out as a clothing designer and was having a hard time finding makeup bright enough to compliment her vibrantly colored clothing ensembles. That is when she decided to create her own unique and energetic line of makeup and thus the company Lime Crime began its exciting journey into the world of cosmetics.

Product History

The first product to be created by Lime Crime was the Unicorn Lipsticks collection which features unique, never before seen lip colors. Unicorn Lipsticks have been called “radical” and “artistic” and were the first lipsticks to come in colors like green and shades of silver and blue. In 2012, the Velvetines were introduced which were another industry first in that they were an entire line of liquid-to-matte lipsticks. Now four years later, liquid matte lipsticks can be found in virtually every brand of cosmetics from drug store brands to high end lines.

Company Philosophy

Founder and CEO Doe Deere is a young female entrepreneur who has been inspiring and encouraging other creative women to follow their dreams just as she has. Many women have followed in her footsteps and started their own small businesses in the same way that Deere has. Deere takes a very active role in the production of all Lime Crime cosmetics as well as in the industry as a strong female leader.

Product Info

As a company, and echoed on their Facebook, Lime Crime has pledged to make all of their products Vegan friendly and 100% cruelty free. Nothing is ever animal tested and all ingredients used are natural and from sustainable sources. The packaging is as unique and creative as the products and they smell like cake. It just doesn’t get any better than that.  Follow their journey on the official Lime Crime blog.