Category: Ad Agency
The transition from one chief executive officer (CEO) to another is one of the most critical processes in any organization. A smooth transition is vital in maintaining the confidence of the company’s customers, employees, investors, and business partners. It also gives the incoming CEO a solid platform to move the organization forward. Put simply, a carefully executed succession plan is the cornerstone of any successful transition plan in an organization.
One CEO who understands the value of a carefully designed transition plan is Lori Senecal, the CEO of CP+B Global. With her tenure expected to expire at the end of the year, Lori Senecal already has a solid plan for the company’s transition process. Senecal is taking her time to make thoughtful decisions about the new leadership structure of CP+B, and she will be ready to step down smoothly at the end of the year.
In line with the transition plan, the company recently elevated Danielle Aldrich to the CP+B West’s President Position. CP+B West include CP+B Los Angeles and CP+B Boulders, and Aldrich previously served as a co-managing director of the latter.
Senecal’s History at CP+B
According to Campaignlive, Senecal assumed the role of global CEO of the CP+B in March 2015. Before this, Senecal had served as the CEO and president of MDC Partners Network. Senecal is applauded for making CP+B a global agency from a nimble start. One of the greatest highlights of the company under Senecal’s tenure was landing the American Airlines deal in October 2015. Under the competent leadership of Senecal, CP+B was able to snag the deal from TM Advertising Company, which had been working with American Airlines for over two decades.
About Lori Senecal
Lori Senecal is the current Global CEO of CP+B, where she coordinates the company’s 10 international offices and oversees the agency’s continued growth and development. Before joining Cp+B agency, Lori Senecal served as the CEO and the Global Chairperson of KBS and the president of McCann Erickson’s flagship New York office. Lori has also served as McCann Worldgroup’s Global Chief Innovation Officer. Follow her Twitter page
See more: http://www.adweek.com/tag/Lori-Senecal/
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